From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada. That's a crazy level of connectivity.
Even though social media channels are only a decade old, it is already difficult to imagine life without them. The same goes for social media marketing; it has become an integral part of the marketing repertoire of a B2B marketer.