Instant Karma: Managing Your Brand in a Digital world

By Gayathri Choda on Jan 25, 2018 10:50:56 AM

So ‘that’ happened!

 Your vast experience and marketing savvy could equip you to solve any crisis. But today’s hyper-kids are impatient. Driven by social-media steroids, they will ridicule your brand and be gone before you can bat an eyelid. The reputation you painstakingly built with linearity over several years could be razed to the ground in hours. This instant karma bites hard and bites fast!

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See How Seven Kingdoms Are Using Social Media? #GameofThrones

By Sravani V on Jul 26, 2017 3:00:00 PM

So, “Shall we begin?”
The most awaited, viewed, pirated, praised, followed show on TV has begun its last run with a bang of 10.1 Million viewers watching the premier. There are lot of things that are about the show that kept us on our toes and made our knees week (pun intended), their marketing is in their top list. Want to know how the show makers have managed to build so much of buzz for the show? Without further ado, here is the list of our favorite campaigns.

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34 Stats to Help You Plan Your Social Media Strategy

By Digitant on Feb 7, 2017 7:00:00 PM

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada. That's a crazy level of connectivity.

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Another reason why inbound marketing is winning!

By Gayathri Choda on Oct 14, 2016 6:30:00 PM

Years ago, businesses reached their customers through trade fair, print advertisements, along with other conventional promotion methods. Today, consumers begin their shopping experience by looking on the web, in the search engines, the blogosphere, and social network sites.

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Challenges Faced By CMOs in 2016 Trends And Predictions

By Gayathri Choda on Apr 29, 2016 7:38:31 PM


In recent times, the role of marketing in influencing business decisions at the highest levels has only become more pronounced because of the direct connect the marketers have to the consumers. With the explosion of media and distribution channels, the scope of marketing has gone through the roof. Chief Marketing Officers can no longer afford to remain merely marketing gurus; they need to give marketing a new attitude and turn it into a powerful engine for growth, in the process, charting a roadmap for themselves to the CEO position.

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