Lead Generation Cheat Sheet for SaaS Marketing 2018

By Gayathri Choda on Feb 2, 2018 4:00:00 PM

As a digital marketer experienced in SaaS Marketing, here are my hacks for top notch Digital Marketing Strategies for SaaS businesses in 2018:

  • Branding. Often SaaS business owners under estimate the importance of brand building during the initial stages. It plays a crucial role especially when users are going to decide between choosing you versus your competitors’ products.
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Launching a new SaaS? Learn how to market it

By Gayathri Choda on Dec 9, 2016 6:00:00 PM

The SaaS model is fast gaining immense popularity, with customers increasingly opting to buy periodic subscriptions to cloud-based services/solutions rather than shell out top coin for buying a product that has to be physically installed and maintained.

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A Must-Try Strategy for Succeeding as a SaaS Company: Inbound Marketing

By Gayathri Choda on Aug 18, 2016 3:00:00 PM


Software as a Service (SaaS) is one of the fastest-growing businesses in the world today. By the end of this year, the total global revenue of SaaS companies is expected to touch $106 billion. While t  his is great news for future prospects, it also means that there will be stiff competition for success in the narrow space. To stand out from the crowd, SaaS companies will have to constantly think about ways to differentiate themselves.

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