7 Marketing Automation Mistakes You Can't Afford to Make

By Digitant on Dec 16, 2016 9:00:00 PM

I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.

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Marketing Automation: Getting it right!

By Gayathri Choda on Oct 7, 2016 6:00:00 PM

 
Marketing automation is here to stay. Looking at the current growth, adoption rates and popularity of various marketing automation software, it is clear that marketers are finding it to be an effective and financially beneficial strategy to solve many marketing issues.

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Why Marketing Automation May Not Be Working For You!

By Gayathri Choda on Sep 30, 2016 7:36:05 PM

Starting from the time someone used Outlook to send out a bunch of emails to group of people simultaneously, marketing automation has come a long way. Studies show that its popularity and significance, especially in CRM-related functions, is showing a healthy and steady growth.

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5 Ways in Which Marketing Automation Adds Value to B2B Marketing

By Gayathri Choda on Sep 9, 2016 5:00:00 PM

 
It is almost impossible to think of marketing (especially digital marketing) these days, without thinking of marketing automation. It has become a critical component of any online marketer’s arsenal. According to Google Trends, ‘marketing automation’ is one of the most frequently searched terms on Google these days. And why not?

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Challenges Faced By CMOs in 2016 Trends And Predictions

By Gayathri Choda on Apr 29, 2016 7:38:31 PM

 

In recent times, the role of marketing in influencing business decisions at the highest levels has only become more pronounced because of the direct connect the marketers have to the consumers. With the explosion of media and distribution channels, the scope of marketing has gone through the roof. Chief Marketing Officers can no longer afford to remain merely marketing gurus; they need to give marketing a new attitude and turn it into a powerful engine for growth, in the process, charting a roadmap for themselves to the CEO position.

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