In today’s world, it is crucial for a company to have a digital marketing strategy that helps to improve their online presence to attract more qualified leads and increase their conversion rates. According to a research, 94% of business buyers now do some form of online research before choosing a supplier / vendor or placing an order.
Those who lag in adopting new ways of life get left behind. This is the way of life and is so in business too. Manufacturers today are starting to understand the importance of digital transformation. Many have hopped onto this train of progress to integrate and transform their business.
Manufacturing companies has traditionally believed in relationships based business development and it worked for them. The challenge with that building brand has always on the back burner and getting a long term value was not possible. However new digital technologies and marketing techniques are opening doors to the geographies that has been never explored.
Inbound or digital marketing is a strategy that pulls customers towards businesses by creating and distributing high-quality content that is relevant to the customers and their issues. This increases traffic to the business website as customers want to know more about the solutions that the business offers; the increased traffic can be successfully converted to sales, generating increased revenue in the long run.