30 Greatest Lead Generation Tips, Tricks and Ideas

By Gayathri Choda on Jun 3, 2016 7:56:30 PM

 

For any marketer worth their salt, lead generation is one of the most important metrics that they use to measure their marketing strategy success rate. Generating leads is marketing’s most important objective – one that keeps the sales funnel full of potential customers.

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Why Tech Companies Should Switch To Inbound Marketing

By Prashanth Meka on Apr 15, 2016 7:13:49 PM

My friend often says, “I love technology – you can sell it to anyone.” Technology has, over the past two decades, become the backbone of every industry, from agriculture to energy, from manufacturing to retail and from consumer goods to financial services. And therein lies the problem.

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How to Write Headlines for B2B Websites

By Prashanth Meka on Apr 15, 2016 6:42:24 PM


For long, advertisers have used Maslow’s hierarchy to dictate the abstraction at which they need to write adcopy. While Sprite quenches thirst (physiological), Coke opens happiness (self-actualization). If Rolls Royce Phantom exudes luxury (esteem), BMW is driven by heart (self-actualization).

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