How Social Media Marketing Helps Fashion Brands and Accessories to Grow Sales

By Aditya Belde on Feb 9, 2018 6:17:25 PM

Brief background about Social Media:

We all know social media just as an interacting platform with friends and family. But, social media is divided as Head and Tail where Head is your personal profile and Tail is business pages. Knowing this fact, Marketers started creating their business pages and promoting their products on social media platforms. Now let’s see how social media is helping fashion brands and accessories related companies to improve their sales.

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Lead Generation Cheat Sheet for SaaS Marketing 2018

By Gayathri Choda on Feb 2, 2018 4:00:00 PM

As a digital marketer experienced in SaaS Marketing, here are my hacks for top notch Digital Marketing Strategies for SaaS businesses in 2018:

  • Branding. Often SaaS business owners under estimate the importance of brand building during the initial stages. It plays a crucial role especially when users are going to decide between choosing you versus your competitors’ products.
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How to Produce Great Content That Generates Leads ?

By Gayathri Choda on Dec 22, 2017 4:00:00 PM

When you create more relevant content, you solidify not only your visibility but also your authority on your niche. That’s what your prospects will see. You know what to write about. You have the topics all planned. It’s time to start getting those prospects and sign ups. But how do you make sure that you’re producing content that can lead to sign ups?

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How Content Marketing Helps in Generating B2B Leads?

By Gayathri Choda on Dec 15, 2017 4:00:00 PM

A typical customer today would not even give you 12 seconds of their attention. In this case, how do you get strangers to feel like they’re getting a face-to-face introduction with you and your business? You need to introduce your business through content. Imagine how you’ll say “hello” in real life. How do you craft content so strangers will like what they see on their screen and they’ll proceed to sign up? While supplemented with other awareness methods, content marketing is a killer. In fact, it’s not exactly an alternative to advertising, SEO, or social media marketing.

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What is B2B Lead Generation, And How to Generate B2B Leads?

By Gayathri Choda on Dec 8, 2017 4:30:00 PM

To generate a lead for a B2B product, there are special considerations. Such deals are typically far bigger than consumer purchases. In typical scenario, a B2B product is more costlier and has longer sales cycles also has multiple stakeholders for the purchase decision. In such case, how do you keep in touch with your prospects, so you’re on their radar until they buy? You’re in the right place. Read on.

What is lead generation anyway?

It’s the act of identifying qualified buyers who will be led to a sales opportunity. Right now, your lead generation is ad hoc. It’s currently hard to replicate or scale. You can only meet so many people in person.

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