When you create more relevant content, you solidify not only your visibility but also your authority on your niche. That’s what your prospects will see. You know what to write about. You have the topics all planned. It’s time to start getting those prospects and sign ups. But how do you make sure that you’re producing content that can lead to sign ups?
A typical customer today would not even give you 12 seconds of their attention. In this case, how do you get strangers to feel like they’re getting a face-to-face introduction with you and your business? You need to introduce your business through content. Imagine how you’ll say “hello” in real life. How do you craft content so strangers will like what they see on their screen and they’ll proceed to sign up? While supplemented with other awareness methods, content marketing is a killer. In fact, it’s not exactly an alternative to advertising, SEO, or social media marketing.
To generate a lead for a B2B product, there are special considerations. Such deals are typically far bigger than consumer purchases. In typical scenario, a B2B product is more costlier and has longer sales cycles also has multiple stakeholders for the purchase decision. In such case, how do you keep in touch with your prospects, so you’re on their radar until they buy? You’re in the right place. Read on.
What is lead generation anyway?
It’s the act of identifying qualified buyers who will be led to a sales opportunity. Right now, your lead generation is ad hoc. It’s currently hard to replicate or scale. You can only meet so many people in person.
As we saw in our earlier post, there are some ways to generate high-quality leads that are most effective. However, not all of them will work successfully for all B2B companies. It is only by constant trial and error that you can figure out the best methods that work for your B2B enterprise.
We’re sure you know by now that about 95% of potential B2B buyers research online before deciding to make a purchase. And obviously, this means that there is a huge opportunity to create good leads online and successfully convert them into sales.