As we saw in our earlier post, there are some ways to generate high-quality leads that are most effective. However, not all of them will work successfully for all B2B companies. It is only by constant trial and error that you can figure out the best methods that work for your B2B enterprise.
We’re sure you know by now that about 95% of potential B2B buyers research online before deciding to make a purchase. And obviously, this means that there is a huge opportunity to create good leads online and successfully convert them into sales.
For any marketer worth their salt, lead generation is one of the most important metrics that they use to measure their marketing strategy success rate. Generating leads is marketing’s most important objective – one that keeps the sales funnel full of potential customers.
My friend often says, “I love technology – you can sell it to anyone.” Technology has, over the past two decades, become the backbone of every industry, from agriculture to energy, from manufacturing to retail and from consumer goods to financial services. And therein lies the problem.
For long, advertisers have used Maslow’s hierarchy to dictate the abstraction at which they need to write adcopy. While Sprite quenches thirst (physiological), Coke opens happiness (self-actualization). If Rolls Royce Phantom exudes luxury (esteem), BMW is driven by heart (self-actualization).