Inbound Marketing: Delivering Great ROI Over Time

By Gayathri Choda on Nov 18, 2016 6:30:00 PM


Have you ever been asked the question, “How long will it take for you to show us results?” during your initial pitch presentation? Well, you’re not alone. Many inbound marketers have fielded this question from various clients.
While the clients’ curiosity and impatience is understandable, it is important to let them know that inbound marketing takes time to deliver results, but the results are worth the time.

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5 Ways to Hold your Readers’ Attention on your Blog!

By Gayathri Choda on Nov 4, 2016 6:30:00 PM


So you’re revamping your business blog as part of a spanking new inbound marketing strategy. You want to share all the great insights that you have about your business with other stakeholders and your customers, so that you’re seen as a credible and reliable thought leader in your business domain.

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Is your Website Primed for Inbound Marketing?

By Gayathri Choda on Oct 29, 2016 8:30:00 PM


Just a few years ago, all you needed for a website to be a success was a striking design and remarkable content. Well – Breaking News! – not any more. According to HubSpot, the latest metrics for a great website – one that ranks high in searches, and one that can be used most effectively in an inbound marketing strategy are as follows

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Another reason why inbound marketing is winning!

By Gayathri Choda on Oct 14, 2016 6:30:00 PM


Years ago, businesses reached their customers through trade fair, print advertisements, along with other conventional promotion methods. Today, consumers begin their shopping experience by looking on the web, in the search engines, the blogosphere, and social network sites.

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Why Marketing Automation May Not Be Working For You!

By Gayathri Choda on Sep 30, 2016 7:36:05 PM

Starting from the time someone used Outlook to send out a bunch of emails to group of people simultaneously, marketing automation has come a long way. Studies show that its popularity and significance, especially in CRM-related functions, is showing a healthy and steady growth.

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