Top Online Marketing Challenges for Healthcare Marketers

By Gayathri Choda on Sep 19, 2016 1:00:00 PM


The healthcare industry of today is not the same as it was a decade ago. With the arrival of corporate hospitals and privatized medical services, along with an increasingly ‘search-oriented’ population that relies on the internet for most of its medical information, the industry has to change the way it does its marketing.

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Inbound Marketing: A Prescription for Health Care Industries

By Gayathri Choda on Aug 5, 2016 6:00:00 PM


Recent research shows that when they need information related to health care, over 90% of people go to online sources.

The above data means that when a doctor wants to find out more about a new diagnostic kit in the market; or a patient wants to make a physician’s appointment; or a runner wants to check out the latest running app for his phone; more often than not, they all turn to the Internet to search and find out more.

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