Sales emails: Easy to send, difficult to perfect.
Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population).
Starting from the time someone used Outlook to send out a bunch of emails to group of people simultaneously, marketing automation has come a long way. Studies show that its popularity and significance, especially in CRM-related functions, is showing a healthy and steady growth.
Email marketing has been around for some time now. Almost any business worth its salt engages in email marketing to drive engagement with existing customers, draw in new customers and retain them for continued business. Yet, it is surprising how many email marketers get it wrong!