Email marketing has been around for some time now. Almost any business worth its salt engages in email marketing to drive engagement with existing customers, draw in new customers and retain them for continued business. Yet, it is surprising how many email marketers get it wrong!
My friend often says, “I love technology – you can sell it to anyone.” Technology has, over the past two decades, become the backbone of every industry, from agriculture to energy, from manufacturing to retail and from consumer goods to financial services. And therein lies the problem.
What is your Customer Relationship Strategy?
Think about Pepsi. Would you ever follow their blog? What about your favorite shampoo? Would you religiously follow their Twitter updates? If you answered yes to either of the questions above, why would you do it? Some of the reasons I can think of are: