Things to Contemplate When Making Your Content Strategy

By Gayathri Choda on Oct 21, 2016 6:45:11 PM


Okay, before you run off for that well made coffee, take a note that this is not simply another one of those content strategy articles. Well, yes, it is about content advertising strategy, however it looks at where you are doing it wrong. Inquire yourself something - Why are you creating the content you are creating? How are you calculating its effectiveness?

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Does Your Content Marketing Strategy Work For You? Learn how to Find Out

By Gayathri Choda on May 24, 2016 7:19:43 PM

 

B2B marketers have, for long, tried to find that perfect magic formula of techniques and channels to use to achieve success in connecting with the customer. Forrester has confirmed through research, in its recent report on the state of B2B marketing mix, what the marketers have kind of suspected all along

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Challenges Faced By CMOs in 2016 Trends And Predictions

By Gayathri Choda on Apr 29, 2016 7:38:31 PM

 

In recent times, the role of marketing in influencing business decisions at the highest levels has only become more pronounced because of the direct connect the marketers have to the consumers. With the explosion of media and distribution channels, the scope of marketing has gone through the roof. Chief Marketing Officers can no longer afford to remain merely marketing gurus; they need to give marketing a new attitude and turn it into a powerful engine for growth, in the process, charting a roadmap for themselves to the CEO position.

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How to Write Headlines for B2B Websites

By Prashanth Meka on Apr 15, 2016 6:42:24 PM


For long, advertisers have used Maslow’s hierarchy to dictate the abstraction at which they need to write adcopy. While Sprite quenches thirst (physiological), Coke opens happiness (self-actualization). If Rolls Royce Phantom exudes luxury (esteem), BMW is driven by heart (self-actualization).

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