How To Create Buyer Personas for Your Business

By Gayathri Choda on Jun 8, 2016 7:02:28 PM


For a digital marketing agency, addressing the right group of target audience is very important, as it saves time and effort that would be lost irretrievably if targeted at the wrong buyer category. For this purpose it is beneficial to create Buyer Personas – fictional, generalized representations of your ideal customers.

Topics: Buyer Persona
Continue Reading