We’re sure you know by now that about 95% of potential B2B buyers research online before deciding to make a purchase. And obviously, this means that there is a huge opportunity to create good leads online and successfully convert them into sales.
What is your Customer Relationship Strategy?
Think about Pepsi. Would you ever follow their blog? What about your favorite shampoo? Would you religiously follow their Twitter updates? If you answered yes to either of the questions above, why would you do it? Some of the reasons I can think of are: