5 Ways in Which Marketing Automation Adds Value to B2B Marketing

By Gayathri Choda on Sep 9, 2016 5:00:00 PM

It is almost impossible to think of marketing (especially digital marketing) these days, without thinking of marketing automation. It has become a critical component of any online marketer’s arsenal. According to Google Trends, ‘marketing automation’ is one of the most frequently searched terms on Google these days. And why not?

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Does Your Content Marketing Strategy Work For You? Learn How to Find Out

By Gayathri Choda on May 24, 2016 7:19:43 PM


B2B marketers have, for long, tried to find that perfect magic formula of techniques and channels to use to achieve success in connecting with the customer. Forrester has confirmed through research, in its recent report on the state of B2B marketing mix, what the marketers have kind of suspected all along

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How to Write Headlines for B2B Websites

By Prashanth Meka on Apr 15, 2016 6:42:24 PM

For long, advertisers have used Maslow’s hierarchy to dictate the abstraction at which they need to write adcopy. While Sprite quenches thirst (physiological), Coke opens happiness (self-actualization). If Rolls Royce Phantom exudes luxury (esteem), BMW is driven by heart (self-actualization).

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