As we saw in our earlier post, there are some ways to generate high-quality leads that are most effective. However, not all of them will work successfully for all B2B companies. It is only by constant trial and error that you can figure out the best methods that work for your B2B enterprise.
We’re sure you know by now that about 95% of potential B2B buyers research online before deciding to make a purchase. And obviously, this means that there is a huge opportunity to create good leads online and successfully convert them into sales.
It is almost impossible to think of marketing (especially digital marketing) these days, without thinking of marketing automation. It has become a critical component of any online marketer’s arsenal. According to Google Trends, ‘marketing automation’ is one of the most frequently searched terms on Google these days. And why not?
B2B marketers have, for long, tried to find that perfect magic formula of techniques and channels to use to achieve success in connecting with the customer. Forrester has confirmed through research, in its recent report on the state of B2B marketing mix, what the marketers have kind of suspected all along
For long, advertisers have used Maslow’s hierarchy to dictate the abstraction at which they need to write adcopy. While Sprite quenches thirst (physiological), Coke opens happiness (self-actualization). If Rolls Royce Phantom exudes luxury (esteem), BMW is driven by heart (self-actualization).