Challenges Faced By CMOs in 2016 Trends And Predictions

By Gayathri Choda on Apr 29, 2016 7:38:31 PM


In recent times, the role of marketing in influencing business decisions at the highest levels has only become more pronounced because of the direct connect the marketers have to the consumers. With the explosion of media and distribution channels, the scope of marketing has gone through the roof. Chief Marketing Officers can no longer afford to remain merely marketing gurus; they need to give marketing a new attitude and turn it into a powerful engine for growth, in the process, charting a roadmap for themselves to the CEO position.

Continue Reading

Increase Your Conversions with Social Link Building

By Gayathri Choda on Apr 15, 2016 7:13:56 PM

Google’s perpetually updating algorithm rejects black and grey hat techniques (which once were common practice among digital agencies) to generate traffic and enhance the yield of digital marketing. With newer versions of the Google algorithm, 40% of paid ads are not reaching the targeted audience. Is that a flaw in the way digital marketing agencies render their service? Or is it an alarm for these agencies to change their targeting mechanism?

Continue Reading

The Pursuit of ROI

By Gayathri Choda on Apr 15, 2016 7:13:23 PM

“If you don’t solve problems from your past, they will follow you into the future” – a life lesson we all received as a forwarded email. And a quote apt for any marketing organization that has been coerced into a hasty launch of its digital marketing activity. Amidst the mad rush for digital supremacy, marketers have created a sprawling maze of disjointed operations. Today, several of these marketing organizations are faced with a history of digital mishaps and inefficiencies, coupled with an unclear way forward.

Continue Reading