Agile Marketing 101 – The Need for Speed

By Gayathri Choda on Apr 15, 2016 7:12:01 PM

The digital revolution has changed the way we work. We need to act fast, stay nimble and always be ready to adapt. The need for being agile in all aspects of business, including marketing, has become a survival skill. Gone are the days when companies planned campaigns 6 months in advance. Chances are, by launch date, your messaging (or worse your product) is no longer relevant.


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