Marketers use many different metrics to measure the effects of their marketing efforts – email click-through rates, website visits, conversion rates, generated leads per channel, social media likes/shares, blog post comments/shares, and so on. To expect your boss to pay close attention to ALL your marketing metrics is like expecting a raise for every single deadline met by you.
Your best chance of catching your boss’ attention is to ensure that you present your marketing efforts in a form that directly relates to the bottom line. In other words, polish the following metrics and present it to your boss for emphasizing the ROI that smart marketing brings:
- Customer Acquisition Cost (CAC)
- Marketing Percentage of CAC
- Ratio of Lifetime Value to CAC (LTV:CAC)
- Time to Payback CAC
- Marketing originated Customer Percentage
- Marketing Influenced Customer Percentage
The above metrics can really indicate the direct effects of all the marketing efforts that are employed in an organization in the most effective way possible. But what exactly is CAC and the related terms that are said to be so critical for the bottom line of a company? Why are these terms and figures so important?
To know more about them and to find answers to these and all other questions, download our eBook, The 6 Marketing Metrics Your Boss Actually Cares About.
Click here to download the eBook The 6 Marketing Metrics Your Boss Actually Cares About now.