A typical customer today would not even give you 12 seconds of their attention. In this case, how do you get strangers to feel like they’re getting a face-to-face introduction with you and your business? You need to introduce your business through content. Imagine how you’ll say “hello” in real life. How do you craft content so strangers will like what they see on their screen and they’ll proceed to sign up? While supplemented with other awareness methods, content marketing is a killer. In fact, it’s not exactly an alternative to advertising, SEO, or social media marketing.
To generate a lead for a B2B product, there are special considerations. Such deals are typically far bigger than consumer purchases. In typical scenario, a B2B product is more costlier and has longer sales cycles also has multiple stakeholders for the purchase decision. In such case, how do you keep in touch with your prospects, so you’re on their radar until they buy? You’re in the right place. Read on.
What is lead generation anyway?
It’s the act of identifying qualified buyers who will be led to a sales opportunity. Right now, your lead generation is ad hoc. It’s currently hard to replicate or scale. You can only meet so many people in person.
So, “Shall we begin?”
The most awaited, viewed, pirated, praised, followed show on TV has begun its last run with a bang of 10.1 Million viewers watching the premier. There are lot of things that are about the show that kept us on our toes and made our knees week (pun intended), their marketing is in their top list. Want to know how the show makers have managed to build so much of buzz for the show? Without further ado, here is the list of our favorite campaigns.
The inbound movement has always been about one thing: being relevant and truly helpful to your audience.
This approach shouldn't change, but as technology and internal company relationships change,
marketers and salespeople must learn how to adapt to better serve their customers.
In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.