Gayathri Choda

Gayathri has more than a decade of experience in Digital marketing across industries. Her diverse and rich experience has spanned across contents and various segments of data analytics. She is an MBA graduate from Stuart Graduate School of Business, USA with an engineering degree from JNTU. She is a co-author for Curious Digital Marketer 2.0 and also a regular blogger in various industry publications.

Recent Posts

Infographic: Top Digital Marketing Statistics for Manufacturing Companies

By Gayathri Choda on Jan 24, 2017 12:37:15 PM

Manufacturing companies has traditionally believed in relationships based business development and it worked for them. The challenge with that building brand has always on the back burner and getting a long term value was not possible. However new digital technologies and marketing techniques are opening doors to the geographies that has been never explored.

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Digital Marketing Glossary

By Gayathri Choda on Jan 17, 2017 8:41:10 PM

For the record, digital marketing jargon and the pace of it can be overwhelming. To help you swim through, we have consolidated this glossary from various sources. Do let us know if we missed anything and you would like to add it to this list.

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12 Things to Start, Stop & Keep Doing With your email Marketing in 2017

By Gayathri Choda on Jan 10, 2017 7:57:01 PM

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). 

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4 Ways Content can Help Increase College Admissions

By Gayathri Choda on Jan 3, 2017 6:00:00 PM

Unlike a few decades ago, when the supply (of educational institutes) was lesser than the demand, today there is a proliferation of colleges, universities and other higher educational institutes that provide specialized education and vocational courses. They face stiff competition for the attention of tens of thousands of prospective students. Digital marketing, especially content marketing, can play a significant role in increasing the awareness, recognition and reputation of your institute.

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Why Educational Institutions Should use Digital Marketing

By Gayathri Choda on Dec 26, 2016 7:32:53 PM

Did you know that the education sector is among the world’s top industries that use social media in their marketing strategy? According to the Indian Market Research Bureau (IMRB), a large majority (about 80%) of students (and their parents, especially in India) use online sources to read up about educational institutes that they’re interested in.

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If you have an alternative view on Digital marketing and want a platform to present, we are all excited to listen to it.