Gayathri Choda

Gayathri has more than a decade of experience in Digital marketing across industries. Her diverse and rich experience has spanned across contents and various segments of data analytics. She is an MBA graduate from Stuart Graduate School of Business, USA with an engineering degree from JNTU. She is a co-author for Curious Digital Marketer 2.0 and also a regular blogger in various industry publications.

Recent Posts

How Digital Transformation Has Helped Manufacturers Outperform Their Peers

By Gayathri Choda on Apr 5, 2017 7:30:00 PM

Those who lag in adopting new ways of life get left behind. This is the way of life and is so in business too. Manufacturers today are starting to understand the importance of digital transformation. Many have hopped onto this train of progress to integrate and transform their business.

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And You Thought Chat Bots Could Only Chat?

By Gayathri Choda on Feb 20, 2017 7:30:00 PM

They are the latest ‘in’ things in messaging technology – chat bots. Artificial intelligence – based computer programs that can simulate dialogue with people, chat bots are mostly used to have conversations (aka chats, ergo, ‘chat’ bots) with people on messaging apps. Chat bots ‘learn as they go’ and could be used in any chat product such as Facebook Messenger, Telegram, etc.

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Infographic: Top Digital Marketing Statistics for Manufacturing Companies

By Gayathri Choda on Jan 24, 2017 12:37:15 PM

Manufacturing companies has traditionally believed in relationships based business development and it worked for them. The challenge with that building brand has always on the back burner and getting a long term value was not possible. However new digital technologies and marketing techniques are opening doors to the geographies that has been never explored.

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Digital Marketing Glossary

By Gayathri Choda on Jan 17, 2017 8:41:10 PM

For the record, digital marketing jargon and the pace of it can be overwhelming. To help you swim through, we have consolidated this glossary from various sources. Do let us know if we missed anything and you would like to add it to this list.

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12 Things to Start, Stop & Keep Doing With your email Marketing in 2017

By Gayathri Choda on Jan 10, 2017 7:57:01 PM

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). 

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