Gayathri Choda

Gayathri has more than a decade of experience in Digital marketing across industries. Her diverse and rich experience has spanned across contents and various segments of data analytics. She is a co-author of Curious Digital Marketer 2.0, and a regular blogger in various industry publications. She is a Full-Time MBA from Stuart Graduate School of Business, USA.

Recent Posts

Lead Generation Cheat Sheet for SaaS Marketing 2018

By Gayathri Choda on Feb 2, 2018 4:00:00 PM

As a digital marketer experienced in SaaS Marketing, here are my hacks for top notch Digital Marketing Strategies for SaaS businesses in 2018:

  • Branding. Often SaaS business owners under estimate the importance of brand building during the initial stages. It plays a crucial role especially when users are going to decide between choosing you versus your competitors’ products.
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Instant Karma: Managing Your Brand in a Digital world

By Gayathri Choda on Jan 25, 2018 10:50:56 AM

So ‘that’ happened!

 Your vast experience and marketing savvy could equip you to solve any crisis. But today’s hyper-kids are impatient. Driven by social-media steroids, they will ridicule your brand and be gone before you can bat an eyelid. The reputation you painstakingly built with linearity over several years could be razed to the ground in hours. This instant karma bites hard and bites fast!

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How to Produce Great Content That Generates Leads ?

By Gayathri Choda on Dec 22, 2017 4:00:00 PM

When you create more relevant content, you solidify not only your visibility but also your authority on your niche. That’s what your prospects will see. You know what to write about. You have the topics all planned. It’s time to start getting those prospects and sign ups. But how do you make sure that you’re producing content that can lead to sign ups?

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How Content Marketing Helps in Generating B2B Leads?

By Gayathri Choda on Dec 15, 2017 4:00:00 PM

A typical customer today would not even give you 12 seconds of their attention. In this case, how do you get strangers to feel like they’re getting a face-to-face introduction with you and your business? You need to introduce your business through content. Imagine how you’ll say “hello” in real life. How do you craft content so strangers will like what they see on their screen and they’ll proceed to sign up? While supplemented with other awareness methods, content marketing is a killer. In fact, it’s not exactly an alternative to advertising, SEO, or social media marketing.

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What is B2B Lead Generation, And How to Generate B2B Leads?

By Gayathri Choda on Dec 8, 2017 4:30:00 PM

To generate a lead for a B2B product, there are special considerations. Such deals are typically far bigger than consumer purchases. In typical scenario, a B2B product is more costlier and has longer sales cycles also has multiple stakeholders for the purchase decision. In such case, how do you keep in touch with your prospects, so you’re on their radar until they buy? You’re in the right place. Read on.

What is lead generation anyway?

It’s the act of identifying qualified buyers who will be led to a sales opportunity. Right now, your lead generation is ad hoc. It’s currently hard to replicate or scale. You can only meet so many people in person.

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If you have an alternative view on Digital marketing and want a platform to present, we are all excited to listen to it.