So, “Shall we begin?”
The most awaited, viewed, pirated, praised, followed show on TV has begun its last run with a bang of 10.1 Million viewers watching the premier. There are lot of things that are about the show that kept us on our toes and made our knees week (pun intended), their marketing is in their top list. Want to know how the show makers have managed to build so much of buzz for the show? Without further ado, here is the list of our favorite campaigns.
So, “Shall we begin?”
The inbound movement has always been about one thing: being relevant and truly helpful to your audience.
This approach shouldn't change, but as technology and internal company relationships change,
marketers and salespeople must learn how to adapt to better serve their customers.
In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
Those who lag in adopting new ways of life get left behind. This is the way of life and is so in business too. Manufacturers today are starting to understand the importance of digital transformation. Many have hopped onto this train of progress to integrate and transform their business.
Sales emails: Easy to send, difficult to perfect.
What are some of the biggest problems you're having with your website?
They are the latest ‘in’ things in messaging technology – chat bots. Artificial intelligence – based computer programs that can simulate dialogue with people, chat bots are mostly used to have conversations (aka chats, ergo, ‘chat’ bots) with people on messaging apps. Chat bots ‘learn as they go’ and could be used in any chat product such as Facebook Messenger, Telegram, etc.
From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada. That's a crazy level of connectivity.
Manufacturing companies has traditionally believed in relationships based business development and it worked for them. The challenge with that building brand has always on the back burner and getting a long term value was not possible. However new digital technologies and marketing techniques are opening doors to the geographies that has been never explored.
For the record, digital marketing jargon and the pace of it can be overwhelming. To help you swim through, we have consolidated this glossary from various sources. Do let us know if we missed anything and you would like to add it to this list.
Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population).
Unlike a few decades ago, when the supply (of educational institutes) was lesser than the demand, today there is a proliferation of colleges, universities and other higher educational institutes that provide specialized education and vocational courses. They face stiff competition for the attention of tens of thousands of prospective students. Digital marketing, especially content marketing, can play a significant role in increasing the awareness, recognition and reputation of your institute.
Did you know that the education sector is among the world’s top industries that use social media in their marketing strategy? According to the Indian Market Research Bureau (IMRB), a large majority (about 80%) of students (and their parents, especially in India) use online sources to read up about educational institutes that they’re interested in.
I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.
The SaaS model is fast gaining immense popularity, with customers increasingly opting to buy periodic subscriptions to cloud-based services/solutions rather than shell out top coin for buying a product that has to be physically installed and maintained.
As we saw in our earlier post, there are some ways to generate high-quality leads that are most effective. However, not all of them will work successfully for all B2B companies. It is only by constant trial and error that you can figure out the best methods that work for your B2B enterprise.
We’re sure you know by now that about 95% of potential B2B buyers research online before deciding to make a purchase. And obviously, this means that there is a huge opportunity to create good leads online and successfully convert them into sales.
Have you ever been asked the question, “How long will it take for you to show us results?” during your initial pitch presentation? Well, you’re not alone. Many inbound marketers have fielded this question from various clients.
While the clients’ curiosity and impatience is understandable, it is important to let them know that inbound marketing takes time to deliver results, but the results are worth the time.
So you’re revamping your business blog as part of a spanking new inbound marketing strategy. You want to share all the great insights that you have about your business with other stakeholders and your customers, so that you’re seen as a credible and reliable thought leader in your business domain.
Just a few years ago, all you needed for a website to be a success was a striking design and remarkable content. Well – Breaking News! – not any more. According to HubSpot, the latest metrics for a great website – one that ranks high in searches, and one that can be used most effectively in an inbound marketing strategy are as follows
Okay, before you run off for that well made coffee, take a note that this is not simply another one of those content strategy articles. Well, yes, it is about content advertising strategy, however it looks at where you are doing it wrong. Inquire yourself something - Why are you creating the content you are creating? How are you calculating its effectiveness?
Years ago, businesses reached their customers through trade fair, print advertisements, along with other conventional promotion methods. Today, consumers begin their shopping experience by looking on the web, in the search engines, the blogosphere, and social network sites.
Marketing automation is here to stay. Looking at the current growth, adoption rates and popularity of various marketing automation software, it is clear that marketers are finding it to be an effective and financially beneficial strategy to solve many marketing issues.
Starting from the time someone used Outlook to send out a bunch of emails to group of people simultaneously, marketing automation has come a long way. Studies show that its popularity and significance, especially in CRM-related functions, is showing a healthy and steady growth.
Even though social media channels are only a decade old, it is already difficult to imagine life without them. The same goes for social media marketing; it has become an integral part of the marketing repertoire of a B2B marketer.
The healthcare industry of today is not the same as it was a decade ago. With the arrival of corporate hospitals and privatized medical services, along with an increasingly ‘search-oriented’ population that relies on the internet for most of its medical information, the industry has to change the way it does its marketing.
It is almost impossible to think of marketing (especially digital marketing) these days, without thinking of marketing automation. It has become a critical component of any online marketer’s arsenal. According to Google Trends, ‘marketing automation’ is one of the most frequently searched terms on Google these days. And why not?
Email marketing has been around for some time now. Almost any business worth its salt engages in email marketing to drive engagement with existing customers, draw in new customers and retain them for continued business. Yet, it is surprising how many email marketers get it wrong!
Software as a Service (SaaS) is one of the fastest-growing businesses in the world today. By the end of this year, the total global revenue of SaaS companies is expected to touch $106 billion. While t his is great news for future prospects, it also means that there will be stiff competition for success in the narrow space. To stand out from the crowd, SaaS companies will have to constantly think about ways to differentiate themselves.
In the rapidly growing and changing world of real estate, while conventional means of marketing (print ads, TV ads, SMSes) still hold importance, to a growing section of the target customer base, it is no longer enough. To attract home buyers who are educated, well-versed with the Internet, and have travelled globally, real estate companies have to speak to them in their language and reach them where they inhabit most often – in the Internet space.
Professional services companies provide their clients with specialists (for example, lawyers, engineers, auditors, architects, doctors and so on) whose occupational training and knowledge makes them an authority in their given fields.
Inbound or digital marketing is a strategy that pulls customers towards businesses by creating and distributing high-quality content that is relevant to the customers and their issues. This increases traffic to the business website as customers want to know more about the solutions that the business offers; the increased traffic can be successfully converted to sales, generating increased revenue in the long run.
As a software company, you are always creating new products and services, and using them to solve your customers’ problems. You know that the world is now getting increasingly connected and collaborative. In this environment, as a business owner, you want customers to discover you, try your products/services, and finally become loyal customers and brand ambassadors of your company.
Recent research shows that when they need information related to health care, over 90% of people go to online sources.
The above data means that when a doctor wants to find out more about a new diagnostic kit in the market; or a patient wants to make a physician’s appointment; or a runner wants to check out the latest running app for his phone; more often than not, they all turn to the Internet to search and find out more.
Financial services companies such as banks, credit unions, investment banks, credit card companies, financial planners, insurance companies and so on have long been perceived as solid and staid businesses that follow time-tested, traditional ways of doing business.
While marketing itself is a swiftly developing field, online marketing is changing at the speed of light...well, almost.
What we mean is that newer trends are available and lapped up by users quickly. To reach those users, marketing too has to evolve rapidly enough to maximize these new trends. Timeliness is everything; the sooner you adapt to new tech, the further ahead you are from your competitor. Obviously!
For a digital marketing agency, addressing the right group of target audience is very important, as it saves time and effort that would be lost irretrievably if targeted at the wrong buyer category. For this purpose it is beneficial to create Buyer Personas – fictional, generalized representations of your ideal customers.
Marketers use many different metrics to measure the effects of their marketing efforts – email click-through rates, website visits, conversion rates, generated leads per channel, social media likes/shares, blog post comments/shares, and so on. To expect your boss to pay close attention to ALL your marketing metrics is like expecting a raise for every single deadline met by you.
Social media is turning out to be one of the most effective and forceful channels for driving business. If you’ve ever wondered how to use it for furthering your business, and didn’t know whom to ask, wonder no more! Here we share some tips for making the best use of Facebook for growing your business
For any marketer worth their salt, lead generation is one of the most important metrics that they use to measure their marketing strategy success rate. Generating leads is marketing’s most important objective – one that keeps the sales funnel full of potential customers.
Whatever be the reasons, one thing to remember while redesigning the website is SEO – Search Engine Optimization. This is because while a pretty design may be pleasing to the eye, it will do no good to a website if a visitor isn’t able to find what he’s looking for or if the website cannot be found by a search engine.
B2B marketers have, for long, tried to find that perfect magic formula of techniques and channels to use to achieve success in connecting with the customer. Forrester has confirmed through research, in its recent report on the state of B2B marketing mix, what the marketers have kind of suspected all along
In recent times, the role of marketing in influencing business decisions at the highest levels has only become more pronounced because of the direct connect the marketers have to the consumers. With the explosion of media and distribution channels, the scope of marketing has gone through the roof. Chief Marketing Officers can no longer afford to remain merely marketing gurus; they need to give marketing a new attitude and turn it into a powerful engine for growth, in the process, charting a roadmap for themselves to the CEO position.
Google’s perpetually updating algorithm rejects black and grey hat techniques (which once were common practice among digital agencies) to generate traffic and enhance the yield of digital marketing. With newer versions of the Google algorithm, 40% of paid ads are not reaching the targeted audience. Is that a flaw in the way digital marketing agencies render their service? Or is it an alarm for these agencies to change their targeting mechanism?
My friend often says, “I love technology – you can sell it to anyone.” Technology has, over the past two decades, become the backbone of every industry, from agriculture to energy, from manufacturing to retail and from consumer goods to financial services. And therein lies the problem.
“If you don’t solve problems from your past, they will follow you into the future” – a life lesson we all received as a forwarded email. And a quote apt for any marketing organization that has been coerced into a hasty launch of its digital marketing activity. Amidst the mad rush for digital supremacy, marketers have created a sprawling maze of disjointed operations. Today, several of these marketing organizations are faced with a history of digital mishaps and inefficiencies, coupled with an unclear way forward.
So ‘that’ happened!
Your vast experience and marketing savvy could equip you to solve any crisis. But today’s hyper-kids are impatient. Driven by social-media steroids, they will ridicule your brand and be gone before you can bat an eyelid. The reputation you painstakingly built with linearity over several years could be razed to the ground in hours. This instant karma bites hard and bites fast!
The digital revolution has changed the way we work. We need to act fast, stay nimble and always be ready to adapt. The need for being agile in all aspects of business, including marketing, has become a survival skill. Gone are the days when companies planned campaigns 6 months in advance. Chances are, by launch date, your messaging (or worse your product) is no longer relevant.
For long, advertisers have used Maslow’s hierarchy to dictate the abstraction at which they need to write adcopy. While Sprite quenches thirst (physiological), Coke opens happiness (self-actualization). If Rolls Royce Phantom exudes luxury (esteem), BMW is driven by heart (self-actualization).
What is your Customer Relationship Strategy?
Think about Pepsi. Would you ever follow their blog? What about your favorite shampoo? Would you religiously follow their Twitter updates? If you answered yes to either of the questions above, why would you do it? Some of the reasons I can think of are: