Whatever be the reasons, one thing to remember while redesigning the website is SEO – Search Engine Optimization. This is because while a pretty design may be pleasing to the eye, it will do no good to a website if a visitor isn’t able to find what he’s looking for or if the website cannot be found by a search engine.According to HubSpot, there are ten cardinal mistakes that people make with respect to SEO while redesigning a website:
- Not involving SEO ideas from the beginning: SEO should be at the top of your mind when you plan the redesign of your website; it shouldn’t occur as an afterthought once most of your site is designed. Once the site is almost done, then incorporating SEO work will cost you much more in terms of coding, design and so on. Hence, it makes more sense to think of SEO right from the beginning.
- Not auditing your current website: Rather than trashing the entire website in order to build a new one from scratch, first take some time to review the performance of your current pages: note the page with best page-rank, the keywords that drive traffic and conversions and the pages that have incoming links, for example. Such good assets should be preserved and retained in the new design. Loss of these would cost you dearly.
- Not using adequate keywords correctly: These days, content cannot simply be stuffed with keywords to rank higher in search rankings. The content has to read well, sound natural and include the right number of relevant keywords; then, search engines as well as searchers themselves will be able to find their way organically to your website.
These are just a few of the many such suggestions that can add value to your website during its redesign. For reading about all of them, we suggest that you download the wonderfully informative eBook – 10 SEO Mistakes to Avoid While Redesigning Your Website.Download it today to ace your website design! It may be necessary to redesign a website from time to time. The reasons could be for accommodating newer additions to the functions/services offered, changed priorities and goals, or just for purely aesthetic reasons.