And You Thought Chat Bots Could Only Chat?

They are the latest ‘in’ things in messaging technology – chat bots. Artificial intelligence – based computer programs that can simulate dialogue with people, chat bots are mostly used to have conversations (aka chats, ergo, ‘chat’ bots) with people on messaging apps. Chat bots ‘learn as they go’ and could be used in any chat product such as Facebook Messenger, Telegram, etc.

In Web Design, Inbound marketing

34 Stats to Help You Plan Your Social Media Strategy

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada. That's a crazy level of connectivity.

In social media, social media marketing

Infographic: Top Digital Marketing Statistics for Manufacturing Companies

Manufacturing companies has traditionally believed in relationships based business development and it worked for them. The challenge with that building brand has always on the back burner and getting a long term value was not possible. However new digital technologies and marketing techniques are opening doors to the geographies that has been never explored.

In Digital Marketing, Inbound marketing, Manufacturing and Logistics

Digital Marketing Glossary

For the record, digital marketing jargon and the pace of it can be overwhelming. To help you swim through, we have consolidated this glossary from various sources. Do let us know if we missed anything and you would like to add it to this list.

In Digital Marketing, Inbound marketing

12 Things to Start, Stop & Keep Doing With your email Marketing in 2017

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). 

In Email Marketing

4 Ways Content can Help Increase College Admissions

Unlike a few decades ago, when the supply (of educational institutes) was lesser than the demand, today there is a proliferation of colleges, universities and other higher educational institutes that provide specialized education and vocational courses. They face stiff competition for the attention of tens of thousands of prospective students. Digital marketing, especially content marketing, can play a significant role in increasing the awareness, recognition and reputation of your institute.

In Digital Marketing, Content Marketing, TalkDigital, Education