Google update: Search giant rolls out multifaceted featured snippets and image search

By Shiva Charan on Mar 15, 2018 2:36:22 PM

In the past couple of months the search giant has been rolling out many new search features, in which the most recent featured snippets which have been rolled out by Google are:

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How Social Media Marketing Helps Fashion Brands and Accessories to Grow Sales

By Aditya Belde on Feb 9, 2018 6:17:25 PM

Brief background about Social Media:

We all know social media just as an interacting platform with friends and family. But, social media is divided as Head and Tail where Head is your personal profile and Tail is business pages. Knowing this fact, Marketers started creating their business pages and promoting their products on social media platforms. Now let’s see how social media is helping fashion brands and accessories related companies to improve their sales.

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Lead Generation Cheat Sheet for SaaS Marketing 2018

By Gayathri Choda on Feb 2, 2018 4:00:00 PM

As a digital marketer experienced in SaaS Marketing, here are my hacks for top notch Digital Marketing Strategies for SaaS businesses in 2018:

  • Branding. Often SaaS business owners under estimate the importance of brand building during the initial stages. It plays a crucial role especially when users are going to decide between choosing you versus your competitors’ products.
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Instant Karma: Managing Your Brand in a Digital world

By Gayathri Choda on Jan 25, 2018 10:50:56 AM

So ‘that’ happened!

 Your vast experience and marketing savvy could equip you to solve any crisis. But today’s hyper-kids are impatient. Driven by social-media steroids, they will ridicule your brand and be gone before you can bat an eyelid. The reputation you painstakingly built with linearity over several years could be razed to the ground in hours. This instant karma bites hard and bites fast!

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5 Reasons Why Manufacturers Need Digital Marketing Strategy

By Sravani V on Jan 8, 2018 6:00:00 PM

In today’s world, it is crucial for a company to have a digital marketing strategy that helps to improve their online presence to attract more qualified leads and increase their conversion rates. According to a research, 94% of business buyers now do some form of online research before choosing a supplier / vendor or placing an order.

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