Those who lag in adopting new ways of life get left behind. This is the way of life and is so in business too. Manufacturers today are starting to understand the importance of digital transformation. Many have hopped onto this train of progress to integrate and transform their business.
Sales emails: Easy to send, difficult to perfect.
What are some of the biggest problems you're having with your website?
They are the latest ‘in’ things in messaging technology – chat bots. Artificial intelligence – based computer programs that can simulate dialogue with people, chat bots are mostly used to have conversations (aka chats, ergo, ‘chat’ bots) with people on messaging apps. Chat bots ‘learn as they go’ and could be used in any chat product such as Facebook Messenger, Telegram, etc.
From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada. That's a crazy level of connectivity.
Manufacturing companies has traditionally believed in relationships based business development and it worked for them. The challenge with that building brand has always on the back burner and getting a long term value was not possible. However new digital technologies and marketing techniques are opening doors to the geographies that has been never explored.
For the record, digital marketing jargon and the pace of it can be overwhelming. To help you swim through, we have consolidated this glossary from various sources. Do let us know if we missed anything and you would like to add it to this list.
Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.
And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population).
Unlike a few decades ago, when the supply (of educational institutes) was lesser than the demand, today there is a proliferation of colleges, universities and other higher educational institutes that provide specialized education and vocational courses. They face stiff competition for the attention of tens of thousands of prospective students. Digital marketing, especially content marketing, can play a significant role in increasing the awareness, recognition and reputation of your institute.
Did you know that the education sector is among the world’s top industries that use social media in their marketing strategy? According to the Indian Market Research Bureau (IMRB), a large majority (about 80%) of students (and their parents, especially in India) use online sources to read up about educational institutes that they’re interested in.