5 Reasons Why Manufacturers Need Digital Marketing Strategy

By Sravani V on Jan 8, 2018 6:00:00 PM

In today’s world, it is crucial for a company to have a digital marketing strategy that helps to improve their online presence to attract more qualified leads and increase their conversion rates. According to a research, 94% of business buyers now do some form of online research before choosing a supplier / vendor or placing an order.

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How to Produce Great Content That Generates Leads ?

By Gayathri Choda on Dec 22, 2017 4:00:00 PM

When you create more relevant content, you solidify not only your visibility but also your authority on your niche. That’s what your prospects will see. You know what to write about. You have the topics all planned. It’s time to start getting those prospects and sign ups. But how do you make sure that you’re producing content that can lead to sign ups?

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How Content Marketing Helps in Generating B2B Leads?

By Gayathri Choda on Dec 15, 2017 4:00:00 PM

A typical customer today would not even give you 12 seconds of their attention. In this case, how do you get strangers to feel like they’re getting a face-to-face introduction with you and your business? You need to introduce your business through content. Imagine how you’ll say “hello” in real life. How do you craft content so strangers will like what they see on their screen and they’ll proceed to sign up? While supplemented with other awareness methods, content marketing is a killer. In fact, it’s not exactly an alternative to advertising, SEO, or social media marketing.

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What is B2B Lead Generation, And How to Generate B2B Leads?

By Gayathri Choda on Dec 8, 2017 4:30:00 PM

To generate a lead for a B2B product, there are special considerations. Such deals are typically far bigger than consumer purchases. In typical scenario, a B2B product is more costlier and has longer sales cycles also has multiple stakeholders for the purchase decision. In such case, how do you keep in touch with your prospects, so you’re on their radar until they buy? You’re in the right place. Read on.

What is lead generation anyway?

It’s the act of identifying qualified buyers who will be led to a sales opportunity. Right now, your lead generation is ad hoc. It’s currently hard to replicate or scale. You can only meet so many people in person.

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See How Seven Kingdoms Are Using Social Media? #GameofThrones

By Sravani V on Jul 26, 2017 3:00:00 PM

So, “Shall we begin?”
The most awaited, viewed, pirated, praised, followed show on TV has begun its last run with a bang of 10.1 Million viewers watching the premier. There are lot of things that are about the show that kept us on our toes and made our knees week (pun intended), their marketing is in their top list. Want to know how the show makers have managed to build so much of buzz for the show? Without further ado, here is the list of our favorite campaigns.

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